London/Rotterdam - Unilever has announced that it will be reviewing its media services alignment, which include both planning and buying services. The review will have a global scope and will include the services for the four categories – Foods, Refreshment, Home Care and Personal Care – and for the leading countries.
Luis Di Como, Unilever Senior Vice President Global Media, said, “We want to make sure that we continue to have best-in-class agency partners to deliver Unilever’s vision: to double the size of our business while reducing our environmental impact. We will be looking at both strategic planning and in-market execution capabilities from our agency partners.”
“Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space also drive us to ensure that we are working with the best agencies to deliver our ambitions. The exercise is also in line with company policy to review media agency arrangements periodically,” adds Di Como.
The review will commence in January 2012, and will include the incumbent agencies and a few other carefully selected ones.
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