Marketing

Our global portfolio of brands is trusted by consumers the world over. With marketing critical to understanding, creating and building demand, the scope of activity is huge. Working on great categories and products in an environment that changes all the time, the pursuit of market share and volume growth is challenging and rewarding.

The job is all about engaging closely with consumers to develop a deep understanding of their preferences and needs, then lead assignments that build business and brand equity. The discipline is divided in two broad areas:

Brand development

This is about creating exciting and compelling visions for our brands and developing plans across the full marketing mix. It includes brand communications, innovation and renovation as well as channel-specific propositions.

Brand building

Here we translate those visions into a local market context, plan practical activity and make sure those plans are executed flawlessly. Through leading the country operations, this team's job is to deliver market share and revenue.